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SUPER NEWS

 

Cardi B + Offset Performance At The BET Awards 2019

WE HAD FUN WITH THIS! Cardi B / OffSet.⚡⚡⚡ ⚡⚡⚡ BET AWARDS AND POSITIVE CREATIVE ENERGY FTW!

Soundscape and Audio Design by Supergroup Sonic Branding Co in association with Post Office Sound Toronto. Exec Music Supervisor David Hayman. Engineer Evan Miles. Choreography by the Legendary Tanisha Scott.


COCA-COLA MINI BOTTLE MOMENTS


Get yr Kayfabe On!   THE WRESTLERS on VICELAND.  Proud of all the music in this series that takes us from Japan to the Congo, Mexico to our backyard.  Featuring music by the legendary WILLIAM ONYEABOR,  A TRIBE CALLED RED, EVAN REDSKY, LELAND BELL, SIKUMIUT, SUGLUK, ALEXIS UTATNAQ, GROUPE FOLKLORIQUE MONTAGNAIS, JOHN ANGNAIAK, DJ SHUB, HIGH RISE (JAPAN), WHITE COWBELL OKLAHOMA, RAT & CO, ROYCEBIRTH, THE SOULS, CHILO ESCOBEDO, KING GEORGE & THE FABULOUS SOULS, NEUROSIS, LUCIAN BLAQUE, THE POW WOWS, RISE ASHEN, SISTER SIN, DELOGATED, AGE, THE CROSSFIRES, MVP, COURIERS, PRINCESS CENTURY, PEELANDER-Z, and the unforgettable, GG ALLIN… @Tunefind https://www.tunefind.com/show/the-wrestlers/season-1 
Thank you VICELAND.  Big Love to painters in Crime @VICE Damien Abraham, Grady Mitchell, Collin Morrison, Eugenio Battaglia, Nathan Drillot, Jeff Lee Petry and my music coordinator, Everton Lewis Jr.  Editors Graham Fortin and Cameron Power.

Music Supervisor David Hayman ⚡ #WEARETHESUPERGROUP #MUSICSUPERVISION #WRESTLERS #VICE #VICELAND  


GET SEXY WITH TELUS FEATURING SPOON x SEMBELLO
THE SUGARHILL GANG AND EDWIN STARR


Cult Hit Show Letterkenny Puts Canadian Indie Artists in the Spotlight

All this success caught Hulu’s attention, which started streaming the first two seasons in July 2018, adding the remaining seasons in December 2018. And that new audience has been hitting Tunefind to discover the music being highlighted throughout the series. 

In addition to the full Letterkenny soundtrack listings available on Tunefind, we also got the inside scoop from Cody Partridge, music supervisor with Supergroup, who takes point on the team’s work for Letterkenny.

READ THE FULL ARTICLE ON TUNEFIND HERE


MUSIC IS WHERE WE ALL BELONG

One to watch Clairmont The Second is just getting started and we couldn’t be more excited to see him take off. Shout out to our the amazing team that made this happen TD and Diamond. #TDMusic >>>


A band we love and a story that is very familiar to me - We are incredibly proud to share Weaves' story with you all.  TD and Diamond made this happen and we couldn’t have asked for better partners. #TDMusic >>>


TEXAS ELECTRIC @ SXSW - WAS OFF THE CHAIN!!!

CAN AM SYNC SHOWCASE @ SXSW @ WILLIE NELSON’S LEGENDARY ARLYN STUDIOS - Thank you to everyone who came out to celebrate the best sync friendly outlaws from texas to toronto!


STOCKHOLM (ETHAN HAWK/MARK STRONG/NOOMI REPACE)

Extremely proud to have been a part of the team that brought this true story to life. STOCKHOLM. Directed BY ROBERT BUDREAU AND MUSIC SUPERVISION BY DAVID HAYMAN / MUSIC COORDINATOR CODY PARTRIDGE.

Soundtrack featuring Bob Dylan, Bobby ‘Blue’ Bland, Margaret Lewis and a collection of American retro jams to set this Swedish bank heist on fire. The trailer is soundtracked by a Bob Dylan song, and Lars (ETHAN HAWKE) sings multiple Dylan songs over the course of the movie. Along with his Alamo jacket and desire for a Bullitt car, it’s another sign of his yearning for Americana. (DARIUS FILMS > BIG LOVE!)


NORTHERN RESCUE TUGS AT HEART-STRINGS (NETFLIX/GEM)

Binge on the newest Netflix series set in the small town of Turtle Island Bay, just outside Boston, where the West family is forced to rebuild their shattered lives. Supergroup soundtracked this series which is available on Netflix in the US and CBC GEM in Canada as of March 1st. Featuring songs by HAERTS, BOYHOOD, FENNE LILY, JON BRYANT, PACK A.D, WALRUS, FAITH HEALER, YOKE LORE and THEME SONG BY MOTHER MOTHER (“FAMILY”). Listen for a Supergroup easter-egg as Music Supervisor David Hayman makes a cameo voice-appearance as the local radio-host on 97.2 FM Turtle Bay Island Radio. Good times at the SG!


MESS AROUND WITH HAPPY MEALS!

In collaboration with Cossette Toronto, McDonalds Canada, Atlantic Recordings, Warner Music Canada, Warner Chappell and your pals @ The Supergroup we celebrate the messy joy of Happy Meals with the 1957 Ray Charles recording, “Mess Around” written by the great Ahmet Ertegun. Warm your soul, fill your belly and MESS AROUND! #NeverGrowUp



SG @ VIFF ::: ANSEL ELGORT IS JONATHAN

Ansel Elgort stars in Bill Oliver’s science-fiction fable JONATHAN playS @ VANCOUVER FILM FESTIVAL 2018

Featuring:

MUSIC SUPERVISOR DAVID HAYMAN @ VIFF AMP (Oct 3-4 2018)


CORONA CONNECTS : 3 EPIC VIDEOS

On August 11th Corona hosted Canada’s first musical festival connected by the Sunset. The parties took place at sunset in Whistler, Winnipeg and Toronto with different artists featured at each festival.  Check out this one featuring HOT CHIP #WEARTHESUPERGROUP #musicsupervisor big love to @kayapino for leading the team on this one! @hot.chip @corona


MACY GRAY LAUNCHES TD MUSIC MATTERS PROGRAM

WE ARE SO PROUD TO HAVE WORKED WITH THE LEGENDARY GRAMMY-WINNING ARTIST MACY GRAY, IN THIS SPECIAL COLLABORATION WITH TD JAZZ FEST.  KICKING OFF THE NEW TD MUSIC MATTERS PROGRAM, SUPERGROUP ENGAGED WITH DIAMOND INTEGRATED MARKETING TO CREATE A SERIES OF BEAUTIFULLY HONEST WEB-SPOTS FEATURING MACY AND HERE NEW TRACK "COLD WORLD" FROM HERE NEW ALBUM 'RUBY' (MACK AVENUE RECORDS). 

CHECK OUT HERE NEW SINGLE 'SUGAR DADDY" AVAILABLE NOW ON SPOTIFY!


FIRESIDE CANNABIS x VIRTUE x LANGSTON FRANCIS 

IN COLLABORATION WITH THE NEW VIRTUE AGENCY WE GOT BEHIND THIS AMAZING BRANDED CONTENT PEICE FOR THE LAUNCH OF FIRESIDE CANNABIS. WE PAIRED YOUNG Langston Francis and his new jam "Fall From Grace" with this amazing content thanks to Langston's team including co-writer and 'Kim's CONVENIENCE' composer Miles Jones.  Big Shouts to SONY & VICE for making this come together. Visit firesidecannabis.com for more and Langstonfrancis.com for more amazing MUSIC.


KICK IT WITH ONCE A TREE x NISSAN

Working with Juniper Park/TBWA to help create this super-collaboration between Rolling Stone mag darlings, ONCE A TREE and the new Nissan Kicks.  Creating a new exclusive track 'Born For This' WHICH BLASTED RIGHT INTO THE SPOTIFY PLAYLIST SPOTLIGHT.

Once A Tree's Jayli Wolf stars in this mysterious introduction to North America's newest compact SUV featuring their BOSE surround sound headrest pumping out the SWEET ONCE A TREE TUNE.  KICK IT!

SPIN BORN THIS WAY on SPOTIFY NOW!


SG WINS BIG AT CMW SYNC AWARDS WITH DFA79

The Supergroup Sonic Branding Co. would like to say thank you to all those involved for one heck of a night spent with a SUPER gANG OF group of people!! 

Thank you to all the music makers, representatives, producers, directors and agencies. We love you guys and know how lucky we are get to do what we do every day. 

Big Love all our trail blazing Super colleagues, out there fighting the good fight, collectively doing their part to elevate Canadian media and foster the unparalleled growth of our craft within the greater music and media industries. 

We’re very proud to be part of a such a unique and thriving creative community, rich in diversity and driven by the pursuit of the great marriage of sound and image. 

To all our fellow Supers, it was an honour to share in a truly inspiring celebration of our craft. 

Here's to all those nominated and cheers to the community!! NEVER STOP SEARCHING.   #WEARETHESUPERGROUP

SPECIAL THANKS TO MLSE/TFC FOR THE BIG WIN WITH DEATH FROM ABOBE 1979 (LAST GANG/PEER).


VICE THE WRESTLERS: THE ONLY SHOW IN TOWN

 

Vice TV - The Wrestlers

Ep: Only Show In Town CWF Canada Documentary Canadian Wrestling Federation.  THis EPISODE IN THIS 10-PART SERIES features songs from Canada's great northern regions.  compliments of light in the attic records and independent artists this soundtrack features songs from A TRIBE CALLED RED, EVAN JAMES REDSKY, RISE ASHEN, Sugluk, Alexis Utatnaq, LELAND BELL, Sikumiut, Groupo Folklorique Montagnais, THE POW WOWS and John Angaiak.  HOSTED by DAMIAN ABRAHAM AND AVAILABLE NOW ON VICELAND.


TATTOO AGE SEASON II (VICELAND)

VICE is set roll out season II of TATTOO AGE.  Check it out on VICELAND online and heads up on a stellar soundtrack compiled by Music Supervisor David Hayman featuring THE BLACK LIPS, THE FEMBOTS, F SCOTT & THE NIGHTHAWKS, COURIERS, KUPLA, RISE ASHEN, POW WOWS, EVAN JAMES REDSKY, DEREK DOWNHAM, THE HYLOZOISTS, THE RAMBLIN AMBASSADORS, SUGAR BROWN, TIDECRUZ, ROYCEBIRTH, GYPSOPHILIA, HAN HAN, DATU, THE EMPIRICALS, THE LUVEMENAUTS, BRUCE PENINSULA, LOS STRAITJACKETS, BOAT CULTURE, DD/MM/YYYY & MORE!  Big Shout to COORDINATOR @ VICE EVERTON LEWIS JR & THE ENTIRE TEAM!


CHEVY x JMB = YOUTUBE SPOT OF THE YEAR 

GM CHEVY Canada has made a wise, authentic and cinematic choice by employing the beauty and poise of the collaboration between Quebec composer JEAN-MICHEL BLAIS and acclaimed Canadian recording artist CFCF.  The song "HYPOCRITE" beautifully supports the story of the Canadian Dream.  So happy we could help MCCANN TORONTO realize their vision with the help of our friends at Grayson Matthews.  Enjoy the journey across the nation!   YOUTUBE SPOT OF THE YEAR 2017 (CANADA


GET CHEESY w. ROSE COUSINS x FLEETWOOD MAC

Watch Dairy Farmers of Canada - Quality Milk's spot Mia & Morton: A Story of Canadian Cheese. Beautiful work from DDB Canada and Gentleman Scholar. Supergroup working with Grayson Matthews, had the pleasure of working with the talented Rose Cousins to produce this cover of “Don’t Stop” by Fleetwood Mac.  We could not be prouder of this spot.   ROSE COUSINS http://rosecousins.com/


PLAY-A-COKE IS HONOURED WITH A CASSIE AWARD 

SG PLAYLISTING CO. - PLAYLISTING & TALENT CURATION

SG PLAYLISTING CO. - PLAYLISTING & TALENT CURATION

For the first time in the history of the brand, we let consumers not only drink a Coke but also gave them the ability to Play a Coke and became the soundtrack for Summer 2016.  

"(I am) Proud of our Hive team partnering with our client Coca Cola to win a Cassie award this week. The CASSIES is Canada's premier advertising awards, the only awards focused on the effect advertising has on driving advertisers' business." - Rick Shaver (The Hive)


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ADVERTISING 

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CINEMA



COMING SOON

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TELEVISION


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Some of our passionate clients who have proven that

AUTHENTICITY = AMPLIFICATION

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WHAT WE DO

WE ARE THE SUPERGROUP!  We are a group of vastly experienced and award-winning, Music Supervisors, Song Curators and Music Industry Insiders, who have experience in advertising, film, television, VR and Integrated Branded Content Global Advertising Campaigns.  We are proudly Canadian at the core with our headquarters in the heart of the 6IX but our reach and resources are vast, deep and Worldwide.  

Creative Director David Hayman, alone, has over 14 years of experience curating, sourcing, licensing and negotiating music while working with celebrity entertainers to create unique sonic branding experiences and unique recordings for film and television. David's Supergroup consists of a network of Jr Music Supervisors from LA to Montreal and all the way to Finland, a network of freelance curators culled from the rodue music industry and. most importantly, an in-house team of music play-listers, supervisors and curators in our Toronto offices.  Many Minds.  Many Ears.  Many Perspectives.  #WEARETHESUPERGROUP 

WE LOVE MUSIC AND WE UNDERSTAND THAT YOUR BRAND IS YOUR PASSION, SO YOU SHOULD BE EXPRESSING THAT BRAND AND THE MUSIC CULTURE THAT YOUR ARE PASSIONATE ABOUT.   UNLIKE OTHER COMPANIES IN THIS SPACE, MUSIC IS OUR ONLY FOCUS.  IT IS WHAT WE LIVE FOR.  MOST PEOPLE SAY THAT BUT THEY DON'T MEAN IT.  WE ARE ACTUALLY OUT THERE ON THE STREETS SEEKING NEW BANDS AND WORKING WITH THE BEST NEW MUSIC AROUND.   BECAUSE WE ARE TOTALLY UNBIASED AND REPRESENT NO FORMAL CATALOGUE, WE ARE PROUD TO BRING YOU A TOTAL CLEAR VISION WITHOUT ANY HIDDEN AGENDAS OR LARGER MANEUVERS IN MIND TO MAXIMIZE OUR OWN PROPERTIES.  THAT IS NOT OUR GAME.  WE ARE HERE TO SERVE YOU AS WE HAVE SERVED PRODUCERS IN TRADITIONAL AND NEW MEDIA AS MUSIC SUPERVISORS.  WE ARE ON YOUR TEAM AND WE WILL WORK CLOSELY WITH YOU TO FIND AND CREATE PLAYLIST SOLUTIONS FOR SUSTAINABLE EXPERIENCES TO FIT YOUR SPECIFIC CREATIVE NEEDS.  WE ARE ALSO DEEPLY CONNECTED TO PERFORMING AND RECORDING ARTISTS WHICH ALLOWS US TO OFFER UNIQUE AND DIRECT BRAND AND BAND RELATIONSHIPS.  

 

 

GUEST•LISTS

 
 
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SESSIONS

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The Music SuperCast (MSC) podcast explores the collision of music and image from the perspective of music supervisor, creative director and VP of the Canadian Guild Of Music Supervisors, David Hayman of Supergroup Sonic Branding.
Candid Conversations. Music Matters Uncensored.

ITUNES / STITCHER / SOUNDCLOUD / BUZZSPROUT / BLUBRRY / GOOGLE PLAY

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