Below is a smattering of top-level concepts that we can offer up to JIM BEAM.  We worked hard to build concepts that will work within your budget range but everything here is a general example of what could be produced and achieved in various forms of sharable music discovery programs that support the overall brand and will increase brand awareness with LDA Males 29 but also speaks to the larger Jim Beam drinker at hand.  The universal Beam theme of Making History, Earning Authenticity, Inclusiveness, Knowledge through Discovery and an unpretentious approach to traditional branding.  Real music for real people.    

This overview will give you a sense of how we work, how we think about the brands that we collaborate with, how we present work and, of course, how we think JIM BEAM should sound.  Jim Beam has a soul and the current content on line that aligns with Canadian Music is pedestrian at best.  We know music and Beam drinkers deserve Authentic music because they like Authentic drinks and experiences.   Please consider the below as the start, or the spark, of this conversation.   Let's Make History!  

                                                                                                                                                                                                                                                                                                                                                                                 - DHH

What does the Beam™ mean? ....it's the "promise  of the real".  Age doesn't matter but the process does.   It's never an easy road to get to where you NEED to be.  

You don't want to hear a song from an artist that has NOT lived 'it'.... IMAGE IS NOTHING WITHOUT EARNED TRUTH.  MAKE HISTORY.

JIM BEAM™ - wants you to slow down and give respect to the process. Get on board and get educated.  EARN IT.

THE PROMISE OF THE REAL... Think Willie Nelson & Sons, think Jeff Bridges or Sam Elliot.  Think Dylan (Jacob or Bob or the next Dylan-generation on the rise), think about hard earned fame, infamy and fortune. Think about what it takes to get to 10,000 hours to become a finely aged authentic contributor to real culture.  Moving beyond hurdles, working beyond the fringes and diving down deep into your soul to FIND THE REAL.  TO MAKE HISTORY.  TO EARN AUTHENTICY.    •

 

60 YEARS OF AUTHENTIC MUSIC BROUGHT TO YOU BY JIM BEAM

COLLECT, SHARE, DISCOVER, ENJOY

It's one thing to have mixes on Spotify but they mean nothing unless they find there way onto  the saved-playlists of consumers.   Young people love to stream music and they love to discover new music, even if it's technically 'old'.   The discovery has to be grassroots.  It's got to start with word-on-the-street buzz and that sharable content can't just be 'cool' but also has to have a sense of humour and lightness in order to make it truly sharable.  A hint of comedy also never hurts.  The idea for hijacking the POGS culture that so many 29 YRO males have been a part of in their younger days.   Comedic nostalgia, with a hint of cool.  We make mature POGS that are collectable NOW.  Mini-records.  On recycled Jim Beam coasters.  Like a download card but there is nothing to download... just a direct invitation to the coolest music in modern History.  

These playlists should also include a compliment to these huge international JIM BEAM curated mixes (1955-2015 onwards) in the form of THE BEAM SESSIONS.... a special curated selection of Canadian Emerging Bands who can come into a local studio and cut a live-version of their original music, special for the followers of Jim Beam on Spotify or those lucky enough to get an unlock-POG like these...    


•  BLOOD  - 2500 hours                •  SWEAT - 5000 hours              •  TEARS - 7500 hours    



  • SOME OF MY FAVOURITE AUTHENTIC INTERNATIONAL MUSIC

FATHER JOHN MISTY

FATHER JOHN MISTY

ADAM BALDWIN

ADAM BALDWIN

GASLIGHT ANTHEM

GASLIGHT ANTHEM

DAWES

DAWES

THE NATIONAL

THE NATIONAL

LORD HURON

LORD HURON

MIDDLE BROTHER

MIDDLE BROTHER

SPOON

SPOON

THE HORRIBLE CROWES

THE HORRIBLE CROWES

THE HOLD STEADY

THE HOLD STEADY

SHAKEY GRAVES

SHAKEY GRAVES

SAM OUTLAW

SAM OUTLAW


HOW FAR WILL OUR DOLLAR GO TO ROCK N' ROLL?...

$25,000 - $50,000 CAD

1 x MID-LEVEL HEADLINER WITH MODERATE-TO-NO, TIE-IN POTENTIAL OR SUPPORT ACT.

*Staging excluded from ballparks as it is always dependent on the concept, venue and artist needs.

BANDS OF NOTE IN THIS CATEGORY:

  • SAM ROBERTS SOLO

  • YUKON BLONDE

  • WHITEHORSE

  • MONSTER TRUCK

  • RURAL ALBERTA ADVANTAGE

  • ZEUS WITH JASON COLLETT

  • CUFF THE DUKE

  • MICHAEL RAULT

  • WILDLIFE

  • HAWKSLEY WORKSMAN

  • MATT MAYS

  • GORDIE JOHNSON

  • THE PACK A.D.

  • DANNY MICHEL

  • THE BEACHES

  • THE CURRENT SWELL

  • SPENCER BURTON

  • THE SRUMBELLAS

  • OPERATORS

  • *Featured on Jim Beam™ & Pitchfork™ 2015

$50,000 - $100,000 CAD

1 x TOP-LEVEL HEADLINER WITH MODERATE-TO-NO, TIE-IN POTENTIAL OR SUPPORT ACT.

*Staging excluded from ballparks as it is always dependent on the concept, venue and artist needs. 

BANDS OF NOTE IN THIS CATEGORY:

  • THE SAM ROBERTS BAND

  • BROKEN SOCIAL SCENE (2/3)

  • SLOAN

  • THE SHEEPDOGS

  • BAHAMAS

  • THE SADIES

  • DAN MANGEN & BLACKSMITH

  • THE CONSTANTINES

  • BIG SUGAR

  • JULY TALK

$5,000 - $20,000 CAD 

1 x EMERGING-INDIE-LEVEL BAND COLLABORATIONS WITH HIGH VALUE AND VAST TIE-IN POTENTIAL.

*Staging excluded from ballparks as it is always dependent on the concept, venue and artist needs. 

BANDS OF NOTE IN THIS CATEGORY:

  • YOUNG RIVALS

  • PUP

  • PKEW PKEW PKEW

  • LUKE DUCET

  • BILLY MOON

  • JOHN JACOB MAGESTRY

  • MELIGROVE BAND

  • STEPMOTHERS

  • LONG DISTANCE RUNNERS

  • BLONDE ELVIS

  • THE DIRTY NIL

  • NORTHCOTE

  • RUEBEN & THE DARK

  • ELLIOT BROOD

  • JERRY LEGER & THE SITUATION

  • SAM CASH & THE ROMANTIC DOGS

  • DANNY ROMANO

  • THE DEEP DARK WOODS

  • THE TREASURES

 

RESPECT THE CRAFT LEGENDARY VIDEO SERIES

A video series can be produced for this higher end budget (closer to $100K for up to 4 episodes).  This would include Band likeness and performance fees, music licensing, video production, post-production, audio mix and delivery.  Emerging bands music be utilized to make this work because of publishing complications and hard costs.  We beleive short is sweet and so we propose making 4-6 videos in this series around the folks that MAKE MUSIC HISTORY.  Bands who share the same values and style as Jim Beam.  The stylized videos would all be shot from the fly-on-the-wall perspective and would follow these music craftspeople as they introduce their gear,venue, stories, songs....