GLAMOUR WOMEN OF THE YEAR
Kaya Pino is our WOMAN OF THE YEAR for Music Supervising this amazing event for GLAMOUR with our friends Grayson Matthews who glued it all together with a beautiful score. Shouts to Solange, Brian Eno, Blonde Redhead , Amy Shark, Sampha, Mykal Kilgore, and all our label and publisher friends @ Universal Music Canada, Universal Music Publishing Group, Warner Music Canada, Red Brick Songs, Sony Music Entertainment, Sony/ATV Music Publishing, Beggars Group, Kobalt Music , Third Side Music and Terrible Records who made it possible for Kaya to knock it out of the park!!! And she swings like a girl... HARD! and yes she flips her bat like a good Toronto pro! Watch out world. Kaya is SUPER!!! #WEARETHESUPERGROUP
JULY TALK x JACK.ORG
JULY TALK ARE MENTAL HEALTH WARRIORS. Just like these heroes in this video. Every bit of noise you can make that might help shake someone towards the light of love and open dialogue is a beautiful thing. Thank you to JULY TALK / Universal Music Canada / Third Side Music and BIG LOVE TO Jack.org for doing what they do. Directed by David Dworkind and Produced by Jesse Lee Hayman. You Are Loved. You Are Not Alone.#WEARETHESUPERGROUP All of us!
MAKING IT HAPPEN IN TARRANAH!
The first of five spots for Destination Canada, shot on location Toronto, ON. Director: Adrian Vieni for MAKERS TO. Big Love to Karen and Julie and the entire team for making all of these spots Authentic and Awesome! We had to be a part of this and we will continue to rock the globe with Canadian music to inspire, intrigue and excite the world. Check out a day in the life in TORONTO featuring "TARRONAH" by BILLY MOON
SPRITE X LEBRON x SUPERGROUP
Check out this Lebron commercial for SPRITE Worldwide! Music Produced by Atwell from the track "Best Friends" off of Astin Clark latest album "Love & Self Loathing". Listen to the album here: http://smarturl.it/astinclarklasl It started with a Canadian adapt and has now taken over the world. Big Things. Be a King.
"HELLO" FROM JAUNT x SUNLIFE
What is a perfect sync? This. New band that everyone at the Supergroup has fallen in love with, a great brand, with a fantastic brief and big love for independent music. This just works. Thank you HAVAS for having us supervise this beautiful spot. Check out the band @ BANDCAMP and buy this album.
ENTANGLEMENT HEATS UP VIFF
We are extremely excited to celebrate the success of Jason James' feature film entanglement starring Thomas MiddleDITCH, JESS WEIXLER & DIANA BANG. This was an exciting project to work on. Music supervisor David Hayman brought the retro Heat with a dozen independent retro gems from America's forgotten jukebox era. From Clarence Nelson to the Hollywood Saxons this film has a soundtrack you need to discover. With the recent success at the Vancouver International Film Festival I have no doubt you'll be seeing this film soon. (@VIFF) • Jason James helms sweet, funny look at one man's quest to get a grip
SUPERGROUP @ TIFF 2017 w. FOUR FILMS!
SAMSUNG NEW SPOT FT. RARE GEM "DIOR"
Music Supervisor Kaya Pino nailed this placement with the track "Doir" by Halleluwah. Unbox Your Moment : with Samsung Galaxy S8 and the creative minds at COMMON GOOD. Halleluwah is an Icelandic musical band fronted by singer and hip hop artist Sölvi Blöndal, Very PROUD OF THIS ONE!
VW GETS ROMANTIC w. "ALINE"
WE SEARCHED AND SEARCHED AND FOUDN THE PERFECT PARISIAN LOVE SONG FOR VOLKSWAGEN AND HAD OUR PALS AT GRAYSON MATTHEWS CREATE THIS BEAUTIFUL QUEBECOIS-COVER VERSION FOR THIS BEAUTIFUL SPOT WITH DDB.
F.A.M.I.L.Y. x CFL DIVERSITY ROCKS!
DIVERSITY RULES THE DAY WITH THE LATEST CREATION FROM TORONTO'S BENSIMON BYRNE. THE SCORE FEATURES "F.A.M.I.L.Y" BY HANNI EL KHATIB AND WE ARE PROUD TO BE BRINGING THE ROCK BACK TO THE FOOTBALL LEXICON.
CHEVY FT JEAN-MICHEL BLAIS & CFCF
GM CHEVY Canada has made a wise, authentic and cinematic choice by employing the beauty and poise of the collaboration between Quebec composer JEAN-MICHEL BLAIS and acclaimed Canadian recording artist CFCF. The song "HYPOCRITE" beautifully supports the story of the Canadian Dream. So happy we could help MCCANN TORONTO realize their vision with the help of our friends at Grayson Matthews. Enjoy the journey across the nation!
GET CHEESY w. ROSE COUSINS x FLEETWOOD MAC
Watch Dairy Farmers of Canada - Quality Milk's spot Mia & Morton: A Story of Canadian Cheese. Beautiful work from DDB Canada and Gentleman Scholar. Supergroup working with Grayson Matthews, had the pleasure of working with the talented Rose Cousins to produce this cover of “Don’t Stop” by Fleetwood Mac. We could not be prouder of this spot. ROSE COUSINS http://rosecousins.com/
PLAY-A-COKE IS HONOURED WITH A CASSIE AWARD
For the first time in the history of the brand, we let consumers not only drink a Coke but also gave them the ability to Play a Coke and became the soundtrack for Summer 2016.
"(I am) Proud of our Hive team partnering with our client Coca Cola to win a Cassie award this week. The CASSIES is Canada's premier advertising awards, the only awards focused on the effect advertising has on driving advertisers' business." - Rick Shaver (The Hive)
FIDO x VICE x KAYTRANADA
FIDO PARTNERS WITH VICE AND LAUNCHES CAMPAIGN ACROSS CANADA FEATURING THE SONG "LITE SPOTS" BY MONTREAL'S POLARIS PRIZE WINNER, KAYTRANADA, FEATURING THE SONG "LITE SPOTS" BY MONTREAL'S POLIRIS PRIZE WINNER, KAYTRANADA. Read about it in STRATEGY MAGAZINE and click the pic for the spot!
NEW SERIES FEATURES MUSIC FROM #HOUSTON #TORONTO #FORTMAC #MEMPHIS #BALTIMORE #RENO #OAKLAND #SALTLAKE - In our new series we follow 20-somethings around over the course of a single pay-period to learn how they make their money, what they spend it on, and how they overcome struggle.
WHO WE ARE AND WHAT WE DO
Supergroup Sonic Branding Co is the brain child of creative director and lead music supervisor David Hayman, who brings his vast award-winning experience to this deeply creative team of rogue curators, song and recording licensing specialists and traditional music supervisors.
The Supergroup specializes in curating, negotiating, and managing all music and music talent for your productions. We help you breathe authenticity into your work with popular and emerging genuine music along with wisdom, experience and dedication to the craft of Music Supervision.
We've got you covered, we're confident that you will find the right music supervisor or sonic-curator, on our team, to make your projects truly soar.
Some of our passionate clients who have proven that
AUTHENTICITY = AMPLIFICATION
WHAT WE DO
PLAYLISTING. Was that not clear?
WE ARE THE SUPERGROUP! We are a group of vastly experienced and award-winning, Music Supervisors, Song Curators and Music Industry Insiders, who have experience in advertising, film, television, VR and Integrated Branded Content Global Advertising Campaigns. We are proudly Canadian at the core with our headquarters in the heart of the 6IX but our reach and resources are vast, deep and Worldwide.
Creative Director David Hayman, alone, has over 14 years of experience curating, sourcing, licensing and negotiating music while working with celebrity entertainers to create unique sonic branding experiences and unique recordings for film and television. David's Supergroup consists of a network of Jr Music Supervisors from LA to Montreal and all the way to Finland, a network of freelance curators culled from the rodue music industry and. most importantly, an in-house team of music play-listers, supervisors and curators in our Toronto offices. Many Minds. Many Ears. Many Perspectives. #WEARETHESUPERGROUP
WE LOVE MUSIC AND WE UNDERSTAND THAT YOUR BRAND IS YOUR PASSION, SO YOU SHOULD BE EXPRESSING THAT BRAND AND THE MUSIC CULTURE THAT YOUR ARE PASSIONATE ABOUT. UNLIKE OTHER COMPANIES IN THIS SPACE, MUSIC IS OUR ONLY FOCUS. IT IS WHAT WE LIVE FOR. MOST PEOPLE SAY THAT BUT THEY DON'T MEAN IT. WE ARE ACTUALLY OUT THERE ON THE STREETS SEEKING NEW BANDS AND WORKING WITH THE BEST NEW MUSIC AROUND. BECAUSE WE ARE TOTALLY UNBIASED AND REPRESENT NO FORMAL CATALOGUE, WE ARE PROUD TO BRING YOU A TOTAL CLEAR VISION WITHOUT ANY HIDDEN AGENDAS OR LARGER MANEUVERS IN MIND TO MAXIMIZE OUR OWN PROPERTIES. THAT IS NOT OUR GAME. WE ARE HERE TO SERVE YOU AS WE HAVE SERVED PRODUCERS IN TRADITIONAL AND NEW MEDIA AS MUSIC SUPERVISORS. WE ARE ON YOUR TEAM AND WE WILL WORK CLOSELY WITH YOU TO FIND AND CREATE PLAYLIST SOLUTIONS FOR SUSTAINABLE EXPERIENCES TO FIT YOUR SPECIFIC CREATIVE NEEDS. WE ARE ALSO DEEPLY CONNECTED TO PERFORMING AND RECORDING ARTISTS WHICH ALLOWS US TO OFFER UNIQUE AND DIRECT BRAND AND BAND RELATIONSHIPS.
• SG PLAYLISTING CO. • The ‘SG GUEST LIST’ are special guest playlists curated by our favourite tastemakers & us!
FEATURED SONG: FROM THE FEATURE FILM "SUCK IT UP"
"RODEO" by PSSY PWR