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MUSIC SUPERVISION / LICENSING / PLAYLIST CURATION

 

 
 

BECAUSE YOU HAVE A PASSION FOR YOUR WORK, YOU SHOULD USE MUSIC YOU ARE PASSIONATE ABOUT.

 

 

SUPER NEWS

 

F.A.M.I.L.Y. x CFL DIVERSITY - THIS SPOT ROCKS!!!!

DIVERSITY RULES THE DAY WITH THE LATEST CREATION FROM TORONTO'S BENSIMON BYRNE.  THE SCORE FEATURES "F.A.M.I.L.Y" BY HANNI EL KHATIB AND WE ARE PROUD TO BE BRINGING THE ROCK BACK TO THE FOOTBALL LEXICON.   


CHEVY GOES NATIONAL WITH JEAN-MICHEL BLAIS

& CFCF COLLABORATION.

GM CHEVY Canada has made a wise, authentic and cinematic choice by employing the beauty and poise of the collaboration between Quebec composer JEAN-MICHEL BLAIS and acclaimed Canadian recording artist CFCF.  The song "HYPOCRITE" beautifully supports the story of the Canadian Dream.  So happy we could help MCCANN TORONTO realize their vision with the help of our friends at Grayson Matthews.  Enjoy the journey across the nation!  


QUOTED: 'HOW TORONTO TOOK OVER THE MUSIC CHARTS"  

“What separates Toronto is its cultural mosaic,” says award-winning music supervisor David Hayman of Supergroup Sonic Branding. “It’s not a melting-pot, nor is it a quilt. Toronto is more of a kaleidoscope. Then there’s winter. Toronto winters do all kinds of weird magical things to your heart and mind.”  Read more of the article in the OBSERVER By Ari Rosenschein 


GET CHEESY w. ROSE COUSINS x FLEETWOOD MAC

Watch Dairy Farmers of Canada - Quality Milk's spot Mia & Morton: A Story of Canadian Cheese. Beautiful work from DDB Canada and Gentleman Scholar. Supergroup working with Grayson Matthews, had the pleasure of working with the talented Rose Cousins to produce this cover of “Don’t Stop” by Fleetwood Mac.  We could not be prouder of this spot.   ROSE COUSINS http://rosecousins.com/


PLAY-A-COKE IS HONOURED WITH A CASSIE AWARD 

SG PLAYLISTING CO. - PLAYLISTING & TALENT CURATION

SG PLAYLISTING CO. - PLAYLISTING & TALENT CURATION

For the first time in the history of the brand, we let consumers not only drink a Coke but also gave them the ability to Play a Coke and became the soundtrack for Summer 2016.  

"(I am) Proud of our Hive team partnering with our client Coca Cola to win a Cassie award this week. The CASSIES is Canada's premier advertising awards, the only awards focused on the effect advertising has on driving advertisers' business." - Rick Shaver (The Hive)


FIDO x VICE x KAYTRANADA

FIDO PARTNERS WITH VICE AND LAUNCHES CAMPAIGN ACROSS CANADA FEATURING THE SONG "LITE SPOTS" BY MONTREAL'S POLARIS PRIZE WINNER, KAYTRANADA, FEATURING THE SONG "LITE SPOTS" BY MONTREAL'S POLIRIS PRIZE WINNER, KAYTRANADA.  Read about it in STRATEGY MAGAZINE and click the pic for the spot!


VICELANDS'S PAYDAY


SAVING HOPE THE FINAL SEASON

FIFTH AND FINAL SEASON OF SAVING HOPE PREMIERING ON SUNDAY MARCH 12, 2017.  THIS SEASON FEATURES MUSIC BY ARKELLS, ELIZABETH + CATAPULT, EMILIE + OGDEN, M83, HANNAH GEORGAS, PHORIA, JANE'S PARTY, FLEURIE, IN THE CITY, BEYRIES, MILK & BONE, ANE BRUN, BIRDY & RHODES, JON BRYANT, GEM CLUB, GROENLAND, WILDLIFE, FÔ AND MANY MANY MORE.   


NIRVANNA THE BAND THE SHOW NOW ON VICELAND

SEE IT NOW ON VICELAND.  FEATURING SONGS BY CHICAGO, BILLY JOEL, BEN FOLDS FIVE, DAVID MCNAUGHTEN AND WHACK OF OTHER RIDICULOUS SONIC REFERENCES.  COMEDY GOLD!  READ ABOUT THE SHOW IN NOW MAGAZINE.  OUR HOME, TORONTO, ON SHOWCASE!


BORN TO BE BLUE SOUNDTRACK OUT NOW!

SOUNDTRACK AVAILABLE NOW EVERYWHERE. ALMA/RHINO RECORDS. FEATURING ETHAN HAWKE AS CHET BACK SINGING MY FUNNY VALENTINE, BORN TO BE BLUE AND HEAR DAVID BRAIDS' AMAZING ARRANGEMENTS AND ORIGINAL BIRDLAND INSPIRED JAZZ SCORE.  TRUMPET BY ROB TURCOTTE. SEE THE FILM NOW (ELEVATION PICTURES/LUMANITY)


GUILD OF MUSIC SUPERVISORS CANADA

THE GUILD OF MUSIC SUPERVISORS OFFICIALLY LAUNCHES CANADIAN CHAPTER. WE ARE DEDICATED TO AUTHENTICITY IN THIS CRAFT AND WE ARE EXCITED TO BRING THE POWER TO CANADA.  SUPERGROUP'S DAVID HAYAMAN NAMED VICE PRESIDENT.  SCOTTY TAYLOR, SEAN HAMILTON AND CODY PARTRIDGE ALSO PROUDLY JOINED AS GUILD MEMBERS. 


LETTERKENNY SEASON THREE IS UNDER WAY!

SEASON THREE IS NOW IN PRODUCTION.  WATCH SEASON TWO ON CRAVETV.  MUSIC SUPERVISION BY SEAN HAMILTON AND CODY PARTRIDGE, A WEST MEETS EAST SUPERGROUP COLLABORATION!


THE MUSIC SUPERCAST IS LIVE!

CREATIVE DIRECTOR DAVID HAYMAN, LAUNCHES NEW MUSIC INSIDER PODCAST.  LISTEN HERE AND SUBSCRIBE TO JOIN THE CONVERSATION.

https://soundcloud.com/user-810925953/sets/the-music-supercast


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ADVERTISING 

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CINEMA


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TELEVISION


THE SUPERGROUP

WHO WE ARE AND WHAT WE DO

Supergroup Sonic Branding Co is the brain child of creative director and lead music supervisor David Hayman, who brings his vast award-winning experience to this deeply creative team of rogue curators, song and recording licensing specialists and traditional music supervisors.

The Supergroup specializes in curating, negotiating, and managing all music and music talent for your productions.  We help you breathe authenticity into your work with popular and emerging genuine music along with wisdom, experience and dedication to the craft of Music Supervision.

We've got you covered, we're confident that you will find the right music supervisor or sonic-curator, on our team, to make your projects truly soar. 

 
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Some of our passionate clients who have proven that

AUTHENTICITY = AMPLIFICATION

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WHAT WE DO

 

PLAYLISTING. Was that not clear?

 

WE ARE THE SUPERGROUP!  We are a group of vastly experienced and award-winning, Music Supervisors, Song Curators and Music Industry Insiders, who have experience in advertising, film, television, VR and Integrated Branded Content Global Advertising Campaigns.  We are proudly Canadian at the core with our headquarters in the heart of the 6IX but our reach and resources are vast, deep and Worldwide.  

Creative Director David Hayman, alone, has over 14 years of experience curating, sourcing, licensing and negotiating music while working with celebrity entertainers to create unique sonic branding experiences and unique recordings for film and television. David's Supergroup consists of a network of Jr Music Supervisors from LA to Montreal and all the way to Finland, a network of freelance curators culled from the rodue music industry and. most importantly, an in-house team of music play-listers, supervisors and curators in our Toronto offices.  Many Minds.  Many Ears.  Many Perspectives.  #WEARETHESUPERGROUP 

WE LOVE MUSIC AND WE UNDERSTAND THAT YOUR BRAND IS YOUR PASSION, SO YOU SHOULD BE EXPRESSING THAT BRAND AND THE MUSIC CULTURE THAT YOUR ARE PASSIONATE ABOUT.   UNLIKE OTHER COMPANIES IN THIS SPACE, MUSIC IS OUR ONLY FOCUS.  IT IS WHAT WE LIVE FOR.  MOST PEOPLE SAY THAT BUT THEY DON'T MEAN IT.  WE ARE ACTUALLY OUT THERE ON THE STREETS SEEKING NEW BANDS AND WORKING WITH THE BEST NEW MUSIC AROUND.   BECAUSE WE ARE TOTALLY UNBIASED AND REPRESENT NO FORMAL CATALOGUE, WE ARE PROUD TO BRING YOU A TOTAL CLEAR VISION WITHOUT ANY HIDDEN AGENDAS OR LARGER MANEUVERS IN MIND TO MAXIMIZE OUR OWN PROPERTIES.  THAT IS NOT OUR GAME.  WE ARE HERE TO SERVE YOU AS WE HAVE SERVED PRODUCERS IN TRADITIONAL AND NEW MEDIA AS MUSIC SUPERVISORS.  WE ARE ON YOUR TEAM AND WE WILL WORK CLOSELY WITH YOU TO FIND AND CREATE PLAYLIST SOLUTIONS FOR SUSTAINABLE EXPERIENCES TO FIT YOUR SPECIFIC CREATIVE NEEDS.  WE ARE ALSO DEEPLY CONNECTED TO PERFORMING AND RECORDING ARTISTS WHICH ALLOWS US TO OFFER UNIQUE AND DIRECT BRAND AND BAND RELATIONSHIPS.  

 

 

SG GUEST LISTS

• SG PLAYLISTING CO. • The ‘SG GUEST LIST’ are special guest playlists curated by our favourite tastemakers & us!

 
 
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SESSIONS


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SOUNDTRACKS

FEATURED SONG: FROM THE FEATURE FILM "SUCK IT UP"

"RODEO" by PSSY PWR